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1. The Importance of the Skill to Influence and Move Others as You Wish
2. Humans Synchronize at the Biological Level
3. The one who controls the sense of presence will win.
4. Unconscious Persuasion Techniques Anyone Can Use
5. The Mechanism of Brainwashing Is the Tinted Glasses
6. Summary

The Importance of the Skill to Influence and Move Others as You Wish

Many people struggle with interpersonal relationships.

To live a stress-free life, the first thing we want to eliminate is stress from human relationships.

That’s why the ability to influence and guide those around you as you wish becomes so important.

Humans Synchronize at the Biological Level

People are drawn to and align with those who have strong convictions.

There are various theories as to why people align with others, but one explanation is that when two or more people are together, their environmental feedback cycles start to synchronize into the same pattern.

One theory suggests that pheromones are involved.

Breathing patterns and even blinking can synchronize.

You don’t even have to consciously try to align with the other person — simply being in the same immersive space will naturally cause synchronization.

Since it’s an immersive environment, synchronization happens even in virtual spaces like television or movies, not just in physical settings like living together.

Since synchronization happens at the biological level, when a healthy person and a sick person are together, they are sharing health and illness, each influencing the other.

The one who controls the sense of presence will win.

Since illness is information, if your presence is strong in an immersive space, even if the other person is sick, you will remain unaffected.

In an immersive space, the one with a bigger presence wins. This applies not only to health but also to thoughts and ideologies.

When trying to influence someone, the following factors should be considered:

• Persuasion through Language
• Persuasion Without Using Language

In persuasion using language, it becomes a matter of discussing facts and how effectively you can present them.

You effectively present through words how right your argument is.

In persuasion without using words, it no longer matters whether the facts are verifiable or not.

Therefore, it is dangerous.

In the case of persuasion through words, if the facts differ from the other person’s beliefs, they can easily reject them.

However, in the case of persuasion without words, since there is no way to examine it, anything can become a fact.

It no longer matters whether the content being persuaded is correct or not.

By creating a set of value standards, everything becomes correct.

Therefore, it is a forbidden technique.

Unconscious Persuasion Techniques Anyone Can Use

For example, if a salesperson competes based on conventional value standards, the competition would likely come down to price or quality.

However, even if the price is higher than the competitor’s and the quality is inferior, it is still possible to sell the product.

This is because even if it is inferior on one measuring scale, it can still be superior on another.

So, what should we do?

One method is the way American speculators use trillions of yen to influence and change society.

Another method is to change the unconscious value standards of the person in front of you.

Naturally, the method we can use is the latter.

The fundamental value standards that the other person holds serve as the tinted glasses through which they perceive the world.

By getting them to change those tinted glasses, you make what you’re trying to persuade them of feel right to them.

People form various beliefs and ideas based on the many experiences they’ve had throughout their lives.

Those experiences become the tinted glasses of that person’s value system.

How a person perceives the world is closely related to the tinted glasses they are wearing — their personal lens of values.

The Mechanism of Brainwashing Is the Tinted Glasses

If there’s someone you want to influence, you can get them to unconsciously follow your lead by having them put on a different pair of tinted glasses — in other words, by changing their perspective.

This is the same as brainwashing.

The world is full of brainwashing.

Even the tinted glasses you wear may be the result of being brainwashed by someone.

It could have been your parents, or perhaps the mass media.

Rather than calling this a brainwashing technique, it might be more accurate to call it a defense against brainwashing.

The ability to put tinted glasses on someone else also means you have the ability to take off your own.

And even if someone tries to put tinted glasses on you, you’ll be able to recognize it.

Summary

This was Part 2 of the book summary of “How to Use the Remaining 97% of Your Brain” by Hideto Tomabechi!

I gave a rough overview of how to influence and move those around you as you wish.

In the next part, I’ll be diving into more specific methods and mechanisms for influencing others.

If you’re interested in “How to Use the Remaining 97% of Your Brain” by Hideto Tomabechi, I highly recommend picking up a copy and giving it a read!